Michigan Food & Farming Systems
ROLE: BRANDING IDENTITY, LOGO REDESIGN
Michigan Food & Farming Systems are on a mission to connect the beginning and historically underserved farmers to each other and resource opportunities ensuring social justice, environmental stewardship, and profitability.
ROLE: BRANDING IDENTITY, LOGO REDESIGN
Michigan Food & Farming Systems are on a mission to connect the beginning and historically underserved farmers to each other and resource opportunities ensuring social justice, environmental stewardship, and profitability.
MIFFS required support on its mission by strengthening its marketing strategy through a logo redesign and branding guidelines. They wanted to retain the sunburst aspect of their current logo with a newly added flavor. I started my exploration by deconstructing their previous logo and aligning them with their partner logos. I added a new brighter color palette and a new font family.
