MARK EVANS
ROLE: Branding Guide, Logo, Merchandise, Print & Digital
ROLE: Branding Guide, Logo, Merchandise, Print & Digital
Mark Evans is an underground artist currently making his return to the music scene after a hiatus. He wanted to come back stronger
then before and needed a new visual representation that made an impact on & off the stage. Most importantly, he wanted to have a
mark that represented anyone & everyone.
I started by taking the "M" + "E" initials and combined them with a downward arrow to craft a monogram that could ask the question,
"Are you down with me"? The black and gold color scheme reflects the attitude, achievement, and hard work it took to shine in the underground scene. The monogram can rotate to change direction to represent any cardinal direction.
then before and needed a new visual representation that made an impact on & off the stage. Most importantly, he wanted to have a
mark that represented anyone & everyone.
I started by taking the "M" + "E" initials and combined them with a downward arrow to craft a monogram that could ask the question,
"Are you down with me"? The black and gold color scheme reflects the attitude, achievement, and hard work it took to shine in the underground scene. The monogram can rotate to change direction to represent any cardinal direction.
